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Authentic partners with Profile to launch Billabong big & tall and plus collection

By Prachi Singh

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Business
Credits: Billabong blog

Authentic Brands Group has announced a partnership with Profile Ent., specialists in the big & tall and plus women’s apparel categories, for Billabong apparel.

Through the agreement, the company said, Profile will take on manufacturing, wholesale and the distribution of Billabong big & tall mens as well as plus women’s apparel across the U.S. and Canada.

“We are very excited to kick off this partnership with Profile. Profile is a leader in the big & tall and plus apparel space and offers an unmatched expertise in both,” said David Brooks, EVP, Action & Outdoor Sports, Lifestyle, Authentic.

The first Billabong big & tall and plus collections will be available in spring 2024 at major Big & Tall and Plus retailers as well as across various retailer e-commerce channels.

“We are proud to partner with Authentic to bring this active lifestyle brand to our robust distribution platform,” added Profile Ent. president, Frank Riech.

Authentic Brands Group
Billabong
Profile