The study points out that apart from electronics and apparels, baby-care product segment is really taking off online. The present online baby-care market comprises of segments such as baby food, skin care, toiletries/ diapers, toys, gears and baby nursery. The market share for baby care products is 5 billion dollars (over Rs 30,000 crores) of which baby clothing constituents 65 percent, baby gear and outdoor is about 18 percent and baby FMCG is about 17 percent. The share for baby care products online is 100 million dollars (over Rs 600 crores) in 2014 and is expected to grow to 500 million dollars (over Rs 3,000 crores) by 2017.
The baby-care product category is seeing phenomenal growth in search queries. The most searched brands for baby clothing are Mothercare, Carter, Snuggles and Mom and Me. Chicco, FisherPrice and MeeMee are the most searched brands for baby gear and strollers. Huggies, Mammy Poko Pants and Johnson & Johnson are the preferred choice when it comes to diapers and pampers.