Bata’s Q2 net sales up 15 per cent

In Q2, Bata’s net sales have gone up 15 per cent. The strategy of using youth icons to push key categories has yielded positive results. Kriti Sanon was roped in as the new face for Bata’s fashion forward women’s range, which has over 100 new styles. The footprint of Red Angela stores will be expanded. Bata has some 50 Red Angela stores in multiple cities across India.