Big retailers push sales of high-margin private labels for growth

Big names from India’s apparel retail industry like Aditya Birla Retail, Bharti Retail, Reliance Retail to Future Group are focusing on high margin private labels at their stores, which are making an adverse impact on the sales of popular brands. Not only offline retailers but online fashion portals like Myntra, Jabong and others too are also launching their own labels to drive growth. With margins from major brands failing to match costs, retailers found private labels as a viable strategy to push sales.