Bjørn Gulden details Adidas's turnaround amidst tariff headwinds

Sportswear group Adidas has managed to somewhat limit the impact of US tariffs on its international business. For the current year, CEO Bjørn Gulden now only expects losses of around 120 million euros. Previously, the German company had anticipated a negative impact of 200 million euros. The majority of this will be incurred in the fourth quarter. Adidas shares, which showed little movement at the start of trading on Wednesday, ultimately fell significantly. The shares were down 4 percent at midday.