Brand play increases in women T-shirt segment

With changing lifestyles, T-shirts have become a must have for every upwardly women’s wardrobes. Affordability and style are the two major pillars of women’s knitwear business. While small unorganised players hold strong, brands have made inroads in the segment.

Increasing number of women are becoming financially independent and their interest in western wear is on the rise. This phenomenon is not confined to metros alone. Ecommerce has helped brands reach out to smaller towns with western merchandise, especially T-shirts, which have now become a wardrobe staple for 25 to 30 year old women.