Brands, retailers turn to bespoke to woo customers

With rising number of consumers shopping online, offline retail majors are taking initiatives to retain them. While launching their own web portals, they are introducing customised or made-to-measure clothing technology, blending online experience with offline presence.

Further affecting the business of neighbourhood tailors, retailers and brands are now offering customers the opportunity to get a wide range of customised products like apparels, bags, shoes and accessories. Not only e-retailers but textile and apparel industry majors Madura Fashion & Lifestyle, Raymond, and Arvind, who have now logged on to the ecommerce wagon, are focusing on customised clothing with Myfit on trendin.com and Creyate, respectively.