Brunello Cucinelli raises 2026 revenue forecast

Brunello Cucinelli's results for the first nine months of the year have led the company to further revise its 2026 estimates upwards. The forecast has been raised from an expected +10-11 percent to a projected revenue growth of +12 percent at constant exchange rates.

In terms of figures, revenues for the nine months amounted to 1.12 billion euros (1.26 billion dollars), a growth of +13.3 percent at constant exchange rates (+10.2 percent at current exchange rates). Third-quarter revenues totalled 374.2 million euros, an increase of +13.5 percent at constant exchange rates.

The retail channel, with a turnover of 741.0 million euros, recorded an increase of +19 percent at constant exchange rates in the first nine months. This reflects significant growth in all quarters of the year (+17 percent at constant exchange rates in the third quarter), with double-digit increases across all geographies. The wholesale channel, with sales of 382.6 million euros, confirmed a very solid performance, up +4 percent at constant exchange rates as of September 30, 2026 (+7 percent at constant exchange rates in the third quarter).

Europe reports sales up +7 percent; americas up +20 percent

Positive performance was seen across all geographical areas. Sales at constant exchange rates increased by +20 percent in the Americas, +7 percent in Europe and +14 percent in Asia, with a significant contribution from China.

“The first nine months of 2026 closed with revenue growth of 13.3 percent (at constant exchange rates), a result we consider very interesting. We believe that the brand's global image represents what we have always desired, which is to believe in absolute, logo-free luxury. We envision a brand that represents authenticity; style; familiarity and simplicity, where the product embodies great craftsmanship; quality; creativity; modernity and exclusivity; this last aspect is particularly important to us,” noted Brunello Cucinelli, executive chairman and creative director of the fashion house, in a statement.

“It also seems to us that ours is not a mass-market notoriety, and the family's control of the brand allows us to plan for the longer term, always hoping to enjoy a good and sound reputation and that the brand can live on for decades to come,” Cucinelli added.

Among the initiatives carried out in the second half of 2025, the management highlighted the relocations of the flagships in Paris, on rue Saint-Honoré, and Los Angeles, on Rodeo Drive, as well as the expansion of the Bond Street store in London.

“We are also very pleased with the results of our online boutique, following the launch of the new site based on the ‘Callimacus’ Human Artificial Intelligence platform. In addition to sales growth, we place great value on the quality of the image and the ever-increasing integration between the digital experience and physical boutiques, with a growing number of customers visiting our stores after discovering and selecting products through the online boutique,” Cucinelli specified.

Revenues in Europe stood at 393.9 million euros, an increase of +7 percent at constant exchange rates compared to the first nine months of 2025 (+6 percent at current exchange rates), accounting for 35.1 percent of total turnover.

The Americas recorded revenues of 418.3 million euros, up +20 percent at constant exchange rates compared to the same period in 2025 (+14 percent at current exchange rates), representing 37.2 percent of total revenues.

In Asia, revenues reached 311.4 million euros, a growth of +14 percent at constant exchange rates compared to the first nine months of 2025 (+10 percent at current exchange rates), accounting for 27.7 percent of total turnover. Growth in Asia was confirmed at double-digits in all quarters of the year, maintaining a pace in the third quarter consistent with the second.

China continues to be one of the main growth drivers in the region, “with sales increasing sharply and a retail contribution that is progressively becoming more significant to the group's revenues,” the statement read.

Japan and South Korea continue to report positive results, mainly supported by local customers. In the Middle East, the third quarter showed a solid performance, in a period characterised by the physiological low season of July and August and a lower presence of international tourism.