Calida Group sells Cosabella to focus on core brands

Swiss company Calida Group is selling its US lingerie brand Cosabella to the New York-based Crown Brands Group. The sale was made as part of an asset purchase agreement concluded on July 23, 2026. The purchase price of the transaction was not disclosed. The Swiss lingerie company aims to simplify its brand portfolio and focus on its core brands, Calida and Aubade, going forward. Cosabella was only acquired in May 2022 for 80 million US dollars.