Can the 'Made in China' label make a comeback?

Paris - In the fashion industry we have Western brands on one hand, and Chinese brands on the other. Occasionally we see both intertwined which raises the question: how can these very different cultures coexist in the same industry, and what roles will they play? China already has its foot in the door by acquiring several local French labels. With Western brands now under the Asian umbrella, companies turn their attention to creating brands with a Chinese business structure within Europe. It seems that there is no limit to how far Chinese brands will go to change the low-cost reputation of the “Made in China” label. However, spreading the word of a new and improved quality of its goods will require hard work on a large scale.