Co-optex hits record sales

Tamil Nadu-based Co-optex sold handloom and power loom products worth Rs 313.38 crores during 2015-16. Sales, including exports, was higher by Rs 7.87 crores compared to previous year and is the highest ever retail sales by Co-optex. This feat was achieved due to initiatives, including introduction of new designs and wide publicity.

Co-optex is has showrooms across India including New Delhi, Jaipur, Mumbai and Panaji. Silk and cotton saris and dhotis are among the products sold by Co-optex. The chain was set up in 1935. It has revived near-extinct weaves and existing traditions have received a shot in the arm through innovative yarn permutations and designs that qualify as timeless classics.

In December 2014, its online portal was launched. Currently, the site holds the distinction of generating the highest revenue among all textile cooperative society sites. The chain has tailored mix and match kurtas for women and linen shirts for men. Running material, home furnishings and linen-cotton blend saris will be introduced for Diwali.

The group also runs textile trains. Last year, two textile trains, to Sirumugai and Chettinad, were flagged off. This year, five trains are planned. These trips open up to textile aficionados the processes, realities and toil involved in handloom weaving.