Denim Deal successfully concludes: 'Appetite' for international expansion

The goal of the Dutch Denim Deal was to increase the share of post-consumer recycled cotton (PCR) in denim, especially in jeans. After three years of collaboration, the project concluded successfully in a closing event in Amsterdam. The achievements, challenges, and next steps were explained by the six-member steering committee of the Deal. The message: recycled denim is entirely feasible. As a result, international expansion is now on the agenda.