Desi Blues: Spykar to focus on women’s wear and add new range

Denim brand Spykar grew at a phenomenal 30 per cent in the last financial year and hopes to continue the same rate in future. Meanwhile it is also looking at adding 40-50 stores every year and revamping its portfolio to cater to women. The company will look at a gamut of stock keeping units, including accessories to tap into the women’s wear segment. In addition, it is exploring Tier II-III cities and strengthening women’s wear collection and accessories business. We had women’s wear when we had launched in 1992. But with the menswear showing phenomenal growth we focussed on it and achieved growth. Now women’s wear is showing promising growth with more women opting for western wear. “We will be launching the women’s wear in shops by August,” Sanjay Vakharia, COO, Spykar Lifestyles