Disana children’s fashion: From eco-niche to trend brand

When the German children’s brand Disana was founded, eco-fashion for children was purely a niche product. Things have changed a great deal since then. Today, the brand has conquered the wardrobes of 0 to 6-year-olds. Disana works almost exclusively with organic wool and produces wool overalls, jackets, trousers and accessories as well as light pullovers and shirts. Production takes place entirely in Germany. And although the brand name may sound fancy its origin is down-to-earth. It combines the names of Dieter and Imma Sautter’s together with natural fabric. The pair founded the brand almost 40 years ago in Lichtenstein-Holzelfingen, near Reutlingen and have now handed it over to their children Elmar and Aiga Sautter. Today Disana sells its products in 800 shops and 26 countries. From Fairbanks in Alaska to Ho Chi Minh City in Vietnam.