Dollar Industries growing from strength to strength

Dollar Industries has registered a four-fold rise in turnover in the past six years. The company clocked in a turnover of Rs 830 crores in FY15-16. “People are looking for comfort and style like never before. And markets are forced to respond. There has been sudden brand awareness. Three or four years back, the unorganised market was huge. But now it’s shrinking. Brands are eating into its share. And demonetisation will accelerate this trend. Cash transactions will fall and digital payments will be the norm. Today, it’s about 60:40 ratio between unorganised and organised sector which will change to 70:30 between organised and unorganised. MBOs and small businesses will have to follow suit, with digital wallets, or they will suffer,” says Bidyut Nath, DGM & Head of Brand & Corp Comm, Dollar Industries.