Dollar Industries targets Rs 1,000 crores revenues in 2016-17

Having grown over the years, Kolkata-based Dollar Industries is today an internationally recognised innerwear manufacturer that addresses the needs of men, children and women. During 2015-16, it reported revenue of Rs 830 crores. The company manufactures a range of more than 250 products across all innerwear segments. With its growing presence pan-India, Dollar products are also marketed in 11 countries.

The reputed innerwear manufacturing company has manufacturing facilities located at Kolkata, Tirupur, Dindigul, Erode, Delhi and Ludhiana. These facilities comprise assets dedicated to spinning, knitting, processing, cutting, stitching and packaging. Dollar’s Tirupur facility is supported by an effluent treatment plant that makes it zero liquid discharge. A 5MW wind energy facility in Tamil Nadu provides for the spinning mill’s energy needs. The Kolkata-based company also engages in responsible job-working across units in Kolkata, Tirupur, Delhi and Ludhiana.

Chairman Din Dayal Gupta is optimistic of generating Rs 1,000 crores in revenues in 2016-17 despite challenges like economic slowdown and consumer down trading. He believes, the ability to pass on the increase in raw cotton prices should make the achievement of goal easier in addition to being able to generate a higher throughput per dealer, address market gaps effectively and increase off take from our premium and super premium categories. Gupta feels, the company would be the fastest in the innerwear sector to get to four-digit benchmark. This would emphasise the point that the company has always made: ‘Dollar is a different kind of company’.

As a focused strategy, the company has invested in complete backward integration, from consumption of raw cotton to final product delivery, convinced that the economies of scale and centralised supervision would enhance the company’s competitiveness beyond complete reliance on job working. This backward integration, the only such instance in India’s innerwear hosiery sector, has helped strengthen margins and profits beyond sectoral average.