E-commerce companies back on growth track

After witnessing lull in demand, online portals are back on growth track and have started regaining market share over the past year on the back of an improved brand assortment and easier browsing experience. Interestingly, growth is led by Myntra. Companies such as Myntra, Voonik, Limeroad and Nykaa are seeing strong demand among online shoppers whereas sales growth in fashion at Amazon and Flipkart has slowed over the past year. Snapdeal, which is facing a cash crunch after struggling to raise fresh funds, has seen a sharp drop in fashion sales over the past year, according to fashion brands and e-commerce executives.