eBay launches an exclusive online watch mall

Ecommerce player eBay has launched an exclusive online watch mall offering over 65,000 stock-keeping units (SKUs) with access to 26 exclusive international brands, and more than 200 global and local brands of watches. While the average selling price of a men's watch on the online mall would be 100 dollars (over Rs 6,300), women’s watches would be priced at 50 dollars (over Rs 3,100).

According to the industry estimates, the size of Indian watch industry is at 834 million dollars (over Rs 5,300 crores), which is witnessing a growth at 10 percent every year. With the boom of the ecommerce industry, the current online market for watches is estimated at 32 million dollars (over Rs 200 crores) and continues to grow at 35 percent annually.

eBay India platform offers products under various categories like electronics, lifestyle, media and collectibles categories. While electronics and lifestyle verticals contribute 47 percent and 43 percent respectively to its sales, the media segment comprising data cables, USB ports, CDs and DVDs accounts for the remaining. Among states, Karnataka, Maharashtra, New Delhi, Andhra Pradesh and Tamil Nadu are the top five contributors and account for 60 percent of the watch purchases on eBay India.