Elevated Layers: tackling excess stock with influencer marketing

Unsold inventory is a big issue for luxury fashion labels. While affordable and mid-range brands can make use of discounts and sales to try to get rid of excess stock, luxury brands avoid using this strategy out of fear of harming their image of exclusivity. British label Burberry has recently come under fire for burning millions of dollars worth of unsold goods in 2017. But they are far from being the only ones.