Elle Fashionwear opens flagship in Gurgaon

Elle Fashionwear, the French fashion brand has

opened a boutique at Ambience Mall, Gurgaon. The launch of this store brings the number of Elle Fashionwear boutiques in the NCR region to five and in India to 17. Delivering on the brand’s promise of a quintessentially French experience, the new store recreates the Parisian High Street allure for timeless fashion.

Spread over 1,200 sq. ft, the new boutique brings in a delicate French connection into every space, right from the store elements to the showcased collections. The store retails the latest summer 2013 line with designs revolving around themes relevant to the season. The Botanical theme unveils a journey to the unexplored dimensions of botanical life. Green is the main colour in this theme with touches of red, yellow and grape purple.

The Summer Party has ultra-feminine summer dresses in soothing pastels as well as rich and bright colours and a bit of elegant quirkiness with the Give Me Blue inspiration. Playful prints from the bygone sailing era such as old maps, vintage letters, compass and pocket watches are part of the collection. Pale pastels blend seamlessly with vibrant and bright colours completed by multi-coloured prints and clean textures under the Colour Theory.

Elle Fashionwear is a French fashion brand launched in India by Arvind Lifestyle Brands that retails women's clothing, shoes and bags. It is owned by the French Lagardére Group that is the parent company of the world's largest selling fashion magazine – Elle. The product lines for the Indian market comprise of women’s wear, kids’ wear and accessories.