Elvis and Kresse - From Firehouse to Farmhouse

Each month Sass Brown, an expert in ethical fashion, sustainability and craftsmanship, shares a fashion brand that approaches business differently and innovatively or operates outside of the main fashion systems and capitals. Sass is the former Dean of Art and Design at the Fashion Institute of Technology and the founding Dean at Dubai Institute of Design and Innovation.

Elvis and Kresse is a UK-based company that began by reusing firehoses as their core material. As Sass Brown puts it, “Fire hoses are quite a very particular resource. They are decommissioned quite quickly because of health and safety issues, but overall they are very hard-wearing.” As she explains, these fire hoses are seamed together to create a broad line of accessories, including bags, small wallets and big weekend bags. She describes the collection as “slick and beautiful; they have this fantastic sort of patina and wear on them from use, which adds to the story.”