Exclusive: Woolrich plans future IPO on the Milan Stock Exchange

Florence - Woolrich International’s new strategy is coming into effect step by step, just a month and half after Woolrich Inc. and Woolrich Europe announced their merger into new holding company. At the end of November, Woolrich Inc., a “Made in the USA” outdoor apparel company, and Woolrich Europe, a subsidiary of the Bolognese Group W.P. Lavori in Corso, the licensee for the brand for Europe and Asia, announced the completion of a merger which included the formation of a new holding company, Woolrich International. At the same time, the companies put in place a strategic plan which included the launch of an initial public offering (IPO) within the next 3 to 5 years; increasing its store numbers from 25 to 60; a further push into e-commerce; and boosting its employee count to 500.