Fashion brands’ answer to the dropping trust in influencer marketing

Influencer marketing is bound to become more transparent. At least that’s what most marketers and consumers believe, according to a survey with 1,173 marketing specialists and 500 adults aged 18-34 in the UK and US. Conducted online by Influencer Intelligence in association with Econsultancy, the survey lays out the state of influencer marketing today and trends for the future.