Fashion rental platform Blinge gets funding from Anupam Mittal

Online fashion rental platform Blinge has raised an undisclosed amount in its first round of funding. This was led by Anupam Mittal, Founder and CEO of People Group. Blinge is operated by Mumbai-based Panoptic Solutions. The funding round saw participation from Anuj Srivastava, Livspace co-founder and CEO and Ankit Nagori, who recently quit Flipkart as chief business officer.

Blinge was founded by IITians Shashwat Gopal, Pooja Dubey and Shikhar Khanna in September 2015. The e-commerce site is a rental platform that provides designer wear, branded outfits and accessories on rent. It follows a marketplace model and has a community of over 20 designers on its platform. It has over 1,000 customers.

It is not great times for online rental platforms in India. Last month, ethnic products marketplace Craftsvilla acquired women clothing renting platform F2SO4. Another portal, Revamp My Closet that facilitated buying and selling of used clothes, accessories and bags for women, was acquired by Spoyl, another platform for buying and selling fashion wear for women.