Fewer returns: How Zalando plans to eliminate fitting issues from shopping online

Online retailer Zalando wants fewer customers to return the clothes they purchased due to fit problems. About one third of all returns are due to clothes being too small or too large, and that, according to Zalando, could be optimized. If customers would receive the right size right away, they would be happy and Zalando would save costs. It would also be good for the environment because fewer goods would be out on the roads. As an IT group, Zalando has many ideas on how to create more accuracy between consumer and product when it comes to fit - but most of them are still future dreams. Until they are ready to be implemented, Zalando uses surprisingly conventional methods. We talked with Stacia Carr, director of engineering/sizing at Zalando, about their plans.