First Chinese fashion brands join environmental nonprofit Canopy

Commemorating the Lunar New Year (Year of the Dragon) on 10th February 2024, three Chinese fashion brands have joined forces with environmental non-profit Canopy. As the first Chinese brands, multi-brand fashion company Ellassay Group, sports apparel brand Engine Bird and sock company Happywool have partnered with Canopy to keep climate- and biodiversity-critical forests out of their viscose and paper packaging supply chains and thus protect ancient and endangered forests.