From bedroom to boardroom: How Adam Frisby grew In The Style into a fast fashion powerhouse

London - Adam Frisby founded Manchester based fast fashion e-tailer In The Style in 2013 with just 1000 Pounds investment and no previous experience in starting or running a business, but the firm belief in his idea to build a fashion brand that tapped into the growing celebrity and social media culture. From his first high-profile collaboration with reality TV star Lauren Pope, In the Style has had successful partnerships with the likes of Geordie Shore’s Charlotte Crosby, Made in Chelsea’s Binky Felstead, Towie’s Billy Faiers, and most recently Dani Dyer, winner of this year’s Love Island, all proving a hit and appealing to In The Style’s predominantly 16 to 25-year-old female audience.