From Berlin to Valencia: Five emerging European fashion hubs

When one thinks of the fashion capital of Europe, visions of the Eiffel Tower and the Champs-Élysées of Paris likely come to mind. Known for its haute couture legacy, Paris shares this title with the home of Big Ben, London, an incubator for fashion creativity and the effortlessly cool Milan celebrated for its fashion craftsmanship. However, over the past few years, a select number of cities across the continent have begun to challenge the dominance of these fashion centres. Vying for a spot as potential contenders for the crown of the next major fashion hub, these cities attract emerging talent, positively disrupting the industry with innovations. At the same time, these metropolitans are also drawing in more luxury brands, ethical companies and retailers looking to put their stamp on the map. FashionUnited shares its pick of five European cities making waves in the industry, which could become the next major fashion destination.


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