Fusion ethnic wear gets a boost with growing demand

With festivities around the corner, ethnic wear market has been attracting crowds. Not only this fusion ethnic wear has become a preferred festive dressing—women sporting Indian-style pantsuits and men, sharply cut Nehru jackets. According to a Technopak report, ‘Understanding India’s Ethnicwear Market’, the size of the Indian ethnic wear market was estimated at Rs 82,220 crores in 2014 and is expected to touch Rs 126,210 crores by 2019. The market is dominated by women’s ethnic wear which contributes 83 per cent to the total market followed by kids’ ethnic wear and men’s ethnic wear with shares of 9 per cent and 8 per cent.