Gold Queen hopes to grow at 25 per cent in FY16

Women’s fashionwear, Gold Queen, has had an interesting year so far. And now it is set to expand and grow at 25 per cent in the forthcoming season. The focus would be on quality and customer satisfaction. Keeping all this in mind, it has come out its new winter collection which comprises knits in a big way.

The new collection is inspired from dusty shades and ranges from regular to premium wear. The colours for the season are rust, tan and green. The winter, as Gold Queen sees it, will be glamorous with the collection.

Women’s love affair with knits

In women’s wear segment, knits have a special place. Increasingly, with women opting for western wear more, knits have come to dominate their wardrobes. This has helped boost sales for branded clothing, and made it one of the fastest growing categories in the apparel segment. For coming winter, Gold Queen has played with multiple fabrics and blends such as Modal wool, nets and velvets with lashings of shimmers. Also, there are different blends in wool like acrylic nylon and Angora yarn. The collection has been designed with minute details and intricate work such as use of glittery laces on nets, cutworks on velvets, combinations of knits and jacquards in different cuts and styling.

India races ahead with knits

Knits have always been a non-debated component of winter apparel segment, and it usually stands at 50 per cent of the total volumes in quantity and 40 per cent in terms of sale figures. The role of knitwear sector in growth and development of the entire industry is immense. Interestingly, it has registered momentous growth in last couple of decades -- the category not only contributed significantly towards employment generation, women empowerment and poverty alleviation, it also played an important role in improving the country’s gross domestic product. India has been a force to reckon with in knits category, whether it is in terms of production or consumption. And this has given Indians an edge over foreign competition.

Rajan Dhiman, Director, Gold Queen, elaborates on the types of knits available. “As tee is to summer, sweatshirts are to winters. The category includes tops, sweaters, pullovers, cardigans, sweatshirts, coats and accessories.” Gold Queen retails through EBOs, MBOs and online. MBOs account for 80 per cent of their business while the rest comes from EBOs and e-commerce portals. The company is hoping to add new markets soon as well as focus more on its online retail. After all, customer buying behaviour has changed over the years and manufacturers have to figure out the winning formula in order to succeed.