Google Gemini: How Artificial Intelligence is Disrupting Advertising Costs and Marketing Strategies

The advent of artificial intelligence tools like Google Gemini is revolutionizing search engines and redefining the rules of the game in digital marketing. This transformation is leading to a dramatic increase in cost per lead (CPL) on Google, sometimes reaching +100%, according to experts. This evolution poses new challenges for advertisers, particularly in sensitive sectors like education. Faced with this pressure, brands are diversifying their efforts towards social media, search engine optimization (SEO), and programmatic advertising. But how, precisely, is AI impacting the cost of Google ads?