Gore-Tex parent faces lawsuit over ‘greenwashing’ allegations

WL Gore & Associates, the parent firm of outerwear material brand Gore-Tex, is facing a class-action lawsuit that claims the company “knowingly concealed its ongoing use of environmentally harmful PFAS” for a number of its products. The lawsuit was filed in the US District Court for the Eastern District of Washington by law firm Hagens Berman which said the company’s use of language like ‘committed to sustainability’ and ‘environmentally sound’ were misleading considering its inclusion of “forever chemicals” in its products.