Guess partners with BCI to source ‘Better Cotton’

Guess has partnered with The Better Cotton Initiative (BCI), an organization that works with cotton farmers, helping them to use water efficiently and care for the environment, as well as promote higher standards of work, during cotton production. In its FY16-17 Sustainability Report, Guess focussed on the company’s first-ever sustainability plan and ‘Denim Water Lifecycle Assessment’ of its denim category.