Herschel Supply co-founder Lyndon Cormack talks past & future as brand turns 10

Herschel Supply Co. co-founder Lyndon Cormack feels the same way about the brand’s 10th jubilee as his daughters, now 13 and 11, felt about their own. “I’m not nine anymore, I’m 10!”, they would shout around the house. Now that the brand best known for its stylish backpacks is sold in over 10,000 locations across 90 countries, Cormack cannot help but feel old. “We’ve already done so much”, he says. “But then I remember how young my kids still are and I realize there’s so much more we can do. We’re just getting started”.