How Circle intends to become the ‘global reference’ in the ethical sportswear market

In the ultra-competitive ready-to-wear market, presenting oneself as an "eco-responsible" brand is no longer considered exceptional. Nevertheless, it remains a central selling point in segments where progress still needs to be made. This is the case, for example, with running shoes. To close this gap, the young French brand Circle has decided to launch a pre-order for what it calls the "most ecologically responsible running shoe in the world".