How french shoe brand Carel internationally exports Parisian style

"Putting Paris on your feet" is the promise made by the French shoe brand Carel. Seen on Kelly Rutherford (Gossip Girl), Lady Gaga and Jisoo (of Black Pink), it is causing a sensation among celebrities. Its success is due to its "Parisian chic" style that is exported beyond borders. For FashionUnited, the company's CEO Frédérique Picard looks back on its international expansion, driven by a strong influencer marketing strategy.