How sustainable is the fashion brand you’re buying from? This app tells you

A growing number of consumers prefer buying from sustainable brands, and they are watching what companies do carefully. In a recent study conducted by consultancy firm Deloitte with over 10,000 Millennials and Generation Z consumers in Australia, Canada, China, India, the UK and the US, more than 80 percent of surveyors said they consider social and environmental practices to be determinant factors in how they perceive a brand. Another research, conducted in France by Ipsos and Axis Communications and presented at Paris Retail Week this week, revealed that 70 percent of consumers take environmental issues into account before making a purchase.