HRX aims to achieve Rs 225 cr turnover by next fiscal

Hrithik Roshan's fitness and sportswear brand HRX is chasing a turnover target of Rs 225 crores from its apparels section by the end of next fiscal. T-shirts and shirts contribute around 40 percent to overall sales. HRX is reported to have already touched Rs 100 crores sales mark and now plans to expand its product category targeting a 125-130 percent growth. The company would now focus on perking up its offerings under women’s category, which now contributes around 10 percent to the brand's overall sales. The launch of footwear is also in the pipeline. The brand will also expand its line to sunglasses, fitness equipment and deodorants. The company also plans to retail HRX products through multi-brand retailers.

HRX is the joint venture between Hrithik Roshan and Exceed Entertainment, an entertainment management company, and the Wild East Group, a brand management and brand extension company. Roshan recently launched his second label called HRX Signature Collection, more on the fashion side unlike the first one, which was meant for fitness and sports freaks.