Hugo Boss looking for new Indian partner

A host of global luxury brands in India are breaking off old partnerships in a bid to seek better revenues and bigger profitability. International brands such as Billionaire, Hugo Boss, ST Dupont and Brioni are some of the big names. German brand, Hugo Boss ended a 29-year-old partnership with Dubai-based BinHendi Enterprises and tied up with Genesis Luxury. Italian label Billionaire has gone with BinHendi instead of Infinite Luxury Brands. The reason behind Hugo Boss’ moving out is its plan to expand rapidly, a move that BinHendi couldn’t support. The new partnership will come into effect from January 31 next year.