Hyperpersonalization and Amazon’s lack of taste a gift for ecommerce

“Any sufficiently advanced technology is indistinguishable from magic,” wrote futurist, Alfred C Clarke. And as digital commerce leaders evaluated how AI could impact the role of merchandising at the recent Activate Now, Lucidworks digital commerce conference in NYC, an off-shoot of their annual Activate search and AI event, it became clear that that magic has a new name, hyperpersonalization.