India emerges strong market for Puma as sales continue to grow

India is a strategic market for Puma. A combination of global strength and local execution has accelerated the brand’s momentum in the country. Like-to-like store sales grew 17 per cent in 2019. The fastest growing were Tier II and III markets and in segments it was women’s wear. Online and offline channels grew equally. The brand has localised the product portfolio and does channel specific pricing. Puma operates around 365 own stores in India, and over the past three years, has signed up cricketer Virat Kohli, boxer Mary Kom, footballer Sunil Chhetri and actress Sarah Ali Khan to endorse its products.