India’s e-com to touch 119 billion dollars by 2020, Morgan Stanley study

A new study by Morgan Stanley has pegged e-commerce growth of Indian market from 102 billion dollars ( Rs 69,829.66 crores) to 119 billion dollars (Rs 81,467.93 crores) by 2020. The total Indian internet market size will grow from 137 billion dollars (Rs 93,790.82 crores)to 159 billion dollars(Rs 1,08,852.11 crores). However, a global macroeconomic slowdown could affect the flow of VC/PE money into India, thereby slowing GMV growth and lowering valuation. Last year, Indian received 6.6 billion dollars( Rs 4,518.39 crores) in venture capital and private equity investment, a 50 per cent increase from the previous year. This has contributed to the steep growth in the gross merchandise value for e-commerce companies.