Interview: The/Studio, making small batch production easier

Amazon, Alibaba, Shopify and even Instagram have made it easier for starters to launch a niche fashion brand online. However, the “first mile” of the supply chain hasn’t changed much: the majority of fashion manufacturers still operate according to the traditional model, in which collections are planned up to 1 year in advance and ordered in large quantities. As a result, these new brands often struggle to find a manufacturer which is able or willing to produce small batches for an affordable price.