Is influencer marketing a bubble just waiting to burst?

Influencer marketing is in full bloom. As traditional media outlets shut their doors or struggle to make ends meet, a growing number of companies opt to advertise on popular social media profiles. A staggering 78 percent of American and European marketers worked with influencers last year, according to Launchmetrics’ latest report on the state of influencer marketing, based on a survey with over 600 professionals in the fashion, luxury and beauty industries.