Jaypore receives funding of 5 million dollars from Aavishkaar

Ethnic e-tailer Jaypore has raised 5 million dollars (over Rs 300 crores) from social venture capital firm Aavishkaar. The funds will be used for upgrading technology, team expansion and brand building. Puneet Chawla, CEO, Jaypore, says that there has been a multi-fold increase in demand from the audience and this has encouraged them to continue to expanding product offering including their own Jaypore private label.