Joseph owner reportedly mulling sale of brand

The Japanese owner of Joseph is believed to be mulling a sale of the British brand, with reports suggesting that advisors have been appointed to review options.

According to Sky News, Onward Kashiyama has tasked PricewaterhouseCoopers (PwC) to weigh interest among potential buyers.

The media outlet said an improvement in financial performance, triggered by a brand revival overseen by creative director Mario Arena, has sparked sale interest.

Since joining the company in 2024, Arena has sought to refresh Joseph’s image while also returning to its roots in power dressing and tactile luxury materials.

In an interview with The Times earlier this year, Arena expressed further ambitions to scale the brand back into an “all-encompassing” lifestyle experience spanning eyewear, footwear, handbags, and menswear.

Onward Kashiyama has owned Joseph since 2005, when it snapped the brand up in a 140 million pound deal.

FashionUnited has contacted Onward Kashiyama and PwC with a request to comment.