KaDeWe buying director: “The trend is moving toward going out again”

The pandemic has inspired a desire for events and dressing up. For the fashion industry, this means a tense balancing act between body-conscious sexiness and the mega-trend of sustainability. How are buyers dealing with the situation? We talked to Simone Heift, buying director of The German KaDeWe Group, about which trends she is focusing on for FW22/23, and how customer behaviour has changed.