- Meenakshi Kumar |
Khadi sale have increased over 89 per cent to Rs 814 crore from April to September 2017, compared to Rs 430 crores a year ago. Sales boom was visible during Diwali too, when luxury brands, jewellers and auto companies were complaining about missing foot falls. On October 17, Dhanteras sales at khadi's flagship outlet in the Capital's Connaught Place hit a record of nearly Rs 1.2 crore, scaling last year's peak of Rs 1.11crore.
Modi has emerged as a brand ambassador of sorts, helping khadi record impressive sales growth over the last few years. Combined sales of khadi and village industries will top Rs 50,000 crore during the current financial year.New initiates such as the launch of gift coupons and tie-ups with large chains as well as institutional sales have also helped.
Gift coupon sales soared nearly seven times from a small base of Rs 86 lakh during the first half of last year to Rs 5.85 crore during 6 months ended September 2017.