Knitwear players worried as cricketing merchandise takes a hit

With audiences’ interest in cricket diminishing because of various scams exposed during the IPL season and the ICC Cricket World Cup 2015 being held outside India, the knitwear industry from Ludhiana and Tirupur are expecting over 50 percent decline in orders for cricket apparel merchandise against the previous edition in 2011.

Usually, Indian viewers spend on grabbing cricketing merchandise of the team they follow and brands cash in on the opportunity by launching products like knitted jerseys, caps, wrist bands and other accessories having branding of sponsors and different teams participating in the tournament.