L’Oréal’s sustainability journey and the challenges it faces

On entering L’Oréal’s Benelux headquarters, located in Hoofddorp, the Netherlands, it is clear that going ‘green’ is definitely on the group’s mind. Among the strips of natural wood used throughout the building’s foundations, plants scale the interior leading down to a lobby where, on this occasion, various products from a selection of the company’s portfolio brands were suspended in large-scale ice cubes. The display was in reference to a presentation to the press held by the French cosmetics firm, which specifically centred around its relationship with water and what the substance had to do with its sustainability practices.